Narrative Control Made Easy: Us versus Them

Those in charge of narrative control are suffering from the delusion that they're making sense. Everything is under control until it isn't.

The name of the game in controlling the populace is narrative control, the current term for setting the context, priorities and agenda so the populace complies without being aware they've been bamboozled into accepting a system that benefits the few at the expense of the many.

The easiest way to control the narrative is to establish the false choice of an either-or binary: Us versus Them. This is easy because it bypasses our rational mind by tapping our hard-wired instinct to divide humanity into members of our group and Outsiders / Strangers who are potential threats until proven otherwise.

As a general rule, our values, opinions and fealties stretch along a spectrum. We may have loyalties to values that are typically categorized as "conservative" or "liberal" and find no conflict between them.

To control the narrative, all nuance and variability must be crushed into an all-or-nothing litmus test: if you disagree with even one of the narrowly defined litmus test standards for inclusion in the "conservative" or "liberal" group--as defined by those seeking to control the populace by controlling the narrative--then you are cast out as "an X in name only."

The "other group" is vilified as servants of the Devil. Reading the diatribes mailed out to "loyalists" of the two political parties (seeking donations, of course--proving your loyalty is always about money) is a master class in parody that isn't recognized as parody: "they" are seeking to pollute our precious bodily fluids under the malefic cover of deceptively attractive PR.

That all Us and Them binaries are false choices must never be exposed lest the rational mind awaken to the manipulation of a completely fabricated either-or narrative. This fabrication is the foundation of wartime propaganda, of course, as there are no limits on what must be done to rid the Earth of the enemy of all that is good and just.

This works just as well in politics and culture wars: rally the troops by enforcing litmus-test inclusion standards that serve the purposes of those in charge of the narrative factory while providing an identity and the benefits of membership to those who declare their fealty to the litmus test checklist.

Skeptics are targeted as backward heretics. If you question the current definition of "Progress"--Progress is whatever makes me more money--then you're instantly tarred as a hopeless Luddite.

Once the consequences extend to money, income and security, fear kicks in. Standing up for sacred values is a good thing until it might cost us our jobs: when things get serious, we have to lie.

This enforcement of false-choice narratives pushes us into Ultra-Processed Life: everything is self-serving artifice, but pointing this out brings trouble, so we go along with the charade. There's no meaning in the narrative other than enforcing compliance to what's on the agenda of options, which are all false-choice binaries: would you choose to be a Good Person or a Bad Person? Hmm, that's not much of a choice, is it?

The irony here is that those controlling the narratives see our compliance as "winning," unaware that their control mechanisms have hollowed out the culture, politics and the economy, reducing everything to either-or binaries that are intrinsically false.



Falsities generate false signals, which lead to Model Collapse. Those in charge of narrative control are suffering from the delusion that they're making sense. Everything is under control until it isn't.




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Why Is Everything Such a Hot Mess?

Nobody believes that "doing more of what's failed" will actually fail, because to date it's only made insiders rich.

Why Is Everything Such a Hot Mess? Let's summarize the consensus views.

1. Sociopaths are in charge. There are two options: A) the sociopaths gained power through official, legitimate means such as elections or royal bloodlines, or B) the real web of power is hidden from public view and operates behind the screen of official authority.

2. Alternatively, the system itself is sociopathic and so it doesn't matter who's in power, as the system elevates sociopaths to power by its very nature.

Yes, there are sociopaths and yes, there are conspiracies. Every corporate price-fixing scheme is a conspiracy that is consciously organized to benefit the few at the expense of the many and protect the conspirators from any negative consequences.

These are the defining traits of every conspiracy: pull hidden strings of power for private gain (more power, more wealth, etc.) and moat the conspirators from any consequences.

In this view, if we replaced the sociopaths who gained power and exposed the conspirators / hidden web of power to consequences, then we could restore legitimacy, stability and functionality to the system.

The alternate view is: since the system itself is sociopathic, the only way to restore legitimacy, stability and functionality is to change the system from the ground up: change the structure of power, oversight, incentives, the whole ball of wax.

In a conspiracy, those organizing the hidden web of power know it's wrong which is why they must hide it: exposure means ruin because the system still has the capacity to punish fraud, exploitation, abuse of power, etc. When the system itself is illegitimate and dysfunctional, then those rising up the ladder to positions of power don't see it as wrong; it's simply BAU--Business As Usual, the way things work and have always worked.

In this view, perverse incentives have been normalized and are accepted as status quo. So for example, addicting your customers to destructive products and services is an excellent business plan as it maximizes profits while directing the consequences onto the customers, not the corporate leaders who planned and executed the profit-maximizing strategy.

Since fraud and exploitation generate higher profits, any CEO that reverses this strategy will be fired for gross incompetence, as the means to increase profits don't matter, only increasing profits matters.

Maximizing fraud and exploitation maximizes personal enrichment. But in a sociopathic system, this isn't viewed as wrong, it's BAU--Business As Usual, as the system's explicit goal is the maximization of private gains by any means available.

In my book Investing In Revolution, I trace how success and abundance generate sociopathic systems. The process isn't guided by sociopaths, it's human nature amplified by centralized, institutionalized power.

The psychology of what appears to participants as permanent abundance goes like this:

In the initial boost phase of the organization, success is not guaranteed. Success is contingent on the organization fulfilling its real-world purpose: transparent, competent governance, making products of enduring value and functionality, etc.

This requires feedback from the real world that hasn't been filtered, as filtered feedback generates false signals, and responding to false signals leads to failure.

The leadership of the organization understands this and accepts accountability, for the organization won't survive contact with the real world if leaders are not accountable for failures.

Feedback and accountability are transparent out of necessity.

This changes once the organization has institutionalized its success. The perception of those inside the organization changes: the organization is now viewed as so stable and successful that its existence is no longer contingent; it's guaranteed.

Insiders no longer have to concern themselves with feedback and accountability; the focus shifts to maximizing private gains. Since the organization is permanent and rich in resources, revenues and political protection/power, there's no need to invest in maintaining feedback or accountability, as the system basically runs itself via rules that govern the centralized hierarchy.

The organization selects those amenable to hierarchy and obeying rules. Those applying for positions self-select: those who chafe at hierarchy and rules quit.

Over time, this leads to leadership optimized for following rules and protecting the organization from consequences. Those with the capacity to adapt to sudden changes by reworking the entire organization on the fly have been weeded out by either self-selection or the optimization of business as usual, i.e. the artifices of filtering feedback, limiting accountability and defending the organization from negative consequences.

So when the time inevitably comes where radical re-organization is the sole path to survival, there's no organizational memory to tap and nobody in the organization with the ability to manage it. The leadership will simply increase the resources devoted to artifice--bogus statistics, happy-story narratives, fake reforms, and so on.

To serve these now-embedded goals of filtering feedback, limiting accountability and defending the organization from negative consequences, insiders modify the organization's rules of the game incrementally, eroding the authenticity of feedback and loosening accountability, as these modifications increase private gain and reduce exposure to consequences.

Once exposure to consequences has been eliminated, accountability is lost and the system loses the capacity to self-correct: feedback is edited/curated to maintain the appearance that the organization is fulfilling of its purpose admirably and the leadership is fully accountable, i.e. the leaders will experience negative consequences for the organization failing to fulfill its purpose.

This dismantling of feedback, accountability and consequence isn't a conspiracy or a takeover by sociopaths; it's all being done by perfectly average people who take their kids to soccer practice, etc., just like everyone else.

They don't see the erosion because it started long before they grasped the first rung in the ladder to authority. They're blind to the erosion of real feedback and accountability, and so they're blind to this erosion leading to the organization's failure to fulfill its purpose.

Since the organization rewards optimizing the tools of artifice--filtering feedback and moating the leadership from consequence--that's how to they use their power: increase the artifice because restoring authentic feedback and accountability threatens not just their personal self-enrichment but the legitimacy and stability of the entire organization.

So they vigorously pursue doing more of what's failed until the consequences of the corrupted feedback and loss of accountability lead to Model Collapse: the entire model that generates the rules that guide the organization collapses in a heap.

That's how everything became such a hot mess. Nobody believes that doing more of what's failed will actually fail, because to date it's only made insiders rich.

Ultimately, this leads to a stark choice nobody accepts as inevitable: invest in Business As Usual or Invest In Revolution. Doing more of what's failed doesn't generate success, it simply accelerates the collision with consequences. But nobody inside the organization believes this, as doing more of what's failed has been wildly successful for their entire career.



It didn't have to be this way. Of course it did. The causal chain leaves no other option.


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The Perverse Incentives Dominating Our Lives

The net result of these perverse incentives is an Internet that is increasingly toxic and untrustworthy.

Perverse incentives are funny things. Even though we know they're harming us, we can't stop pursuing them because the refusal harms us, too, as we're excluded from the system.

Perverse incentives have come to dominate our lives, but slowly enough that we now accept this immiseration as "the way it is" / normal / inescapable. Let's start with the Internet, which dominates our lives in two ways: 1) as the infrastructure that enables the entire digital realm we depend on for the majority of our transactions and processes, and 2) the engrenages / gearing of our zeitgeist: how we communicate, gather information, learn and amuse / entertain ourselves.

One advantage of being active in the early days of the Internet is we experienced a completely different World Wide Web than those who have only experienced the current version dominated by perverse incentives.

In its initial incarnation, the Web was not ruled by algorithms extracting wealth by collecting and selling every bit of information from our activity online. To post content, you needed a domain name / DNS and a host for your website. Search engines (Google) tracked incoming and outgoing links between sites, and assigned a page rank based on the number and quality of the incoming links to your site.

Sites with large numbers of incoming links were given high page ranks, as the content was assumed to be valuable enough to attract other sites to link to it. These higher ranked sites were placed at the top of the list of search results.

This simple system was difficult to game. yes, you could set up 100 websites that linked to each other to give the appearance of many incoming links, but each of those links were worthless because they had no incoming links of high quality, i.e. links from sites with numerous incoming links.

Private communication was email, and you could post a comment on public forums / message boards. If your site had a comments section, you curated it yourself.

If you wanted to monetize your website, you could sell space for display adverts that weren't targeted to visitors; every visitor saw the same advert. Or you could sell a product or service, or offer a tip jar for those who wanted to support your content.

Search engines directed users to a ranked list of websites that were deemed most likely to be relevant to the search topic.

There were no platforms that collected visitors' information and sold it, monetized your content and then gave you a negligible slice of the revenues and ranked links by who paid them the most to "sponsor" the link. You kept any money made from adverts, sales or visitor contributions.

Compare this authentic, self-organizing system with the perverse incentives embedded in today's Web. Since web traffic now flows primarily through a handful of Big Tech social media / search platforms that monetize both users and content creators, the only way to earn any money is to 1) do whatever it takes to goose your posts to go viral, i.e. click-bait that attracts thousands or millions of views, and 2) generate as much content as possible to "win" by quantity, not quality.

The meager revenue shares offered by Big Tech follow a power-law distribution: the vast majority of the earnings go to a handful of top earners and a small percentage of high earners (which I define as earning a sum that qualifies as a middle-class income) and the vast majority of content creators earn very little.

This distribution is visible on all the tech platforms: the few at the top make millions, a handful make $50,000 to $100,000 and the majority don't make enough to live on.

For example, musicians who manage to get 100,000 listens might make a few hundred dollars, while those who manage to get 3 million listens might make $10,000, unless they have a label, distributor and manager to split the income with, in which case their share might be $6,000 or less: one month of a lower-middle class income.



The Big Tech platforms have reached dominance via 1) the network effect, 2) buying up competitors before they could scale up to become threats, 3) intensifying the addictive draw of their content and "social rewards": clicks, likes, etc. and 4) aggregating all the functions that were once distributed over many sites into one integrated network state: search answers, marketplaces to sell stuff, sponsored ad placement, and so on.

The incentive is to increase profits by any means available, which means anything that hasn't been made illegal.

Since "use" requires "acceptance of community standards," the Big Tech platforms are privatized totalitarian network states which can ban or shadow-ban users without explanation or recourse, collect and sell data with few limits, and modify all this in black-box operations invisible to regulators and users.

Content that isn't posted on the platforms or paid "sponsored content" placement in effect disappears from view: search no longer directs queries to the site and their visibility to average users going only to platforms for content is zero.

The concentration of all search and content streams into a handful of platforms and the power-law distribution of the earnings generates perverse incentives to:

1. Generate as much content as possible (win by quantity not quality) which leads to AI slop becoming the norm, as AI tools tout their capacity to "create videos in minutes." This includes spam, phishing, etc., of course: increase income by sending millions of malicious emails, SMS, and bot-generated activity.

2. Seek to viralize content by making it click-bait (cute animals, heartwarming scenes, accidents averted at the last second, etc.) or extreme, designed to stimulate strong emotional reactions, or "edgy" which is getting more challenging as every outrage has already been commoditized by AI.

3. Attempt to game the platform's algorithms to gain some tiny advantage over the millions making almost nothing from all their content creation.

Content creators desperate to increase their share of the tiny slice distributed to creators are the hamsters spinning the quantity-slop wheels that make the web increasingly deranging as its authentic utility declines, wheels that spin out ever higher profits for the Big tech platforms. From their point of view, this arrangement is ideal for generating ever-expanding revenues and profits.

The net result of these perverse incentives is an Internet that is increasingly toxic and untrustworthy, as deepfakes proliferate, extremes of degradation and abuse are rewarded, and addictive behaviors are incentivized.

Future posts will explore other systemic perverse incentives.


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We Can Discern Cycles and Waves, But Not the Outcomes

Which brings us to the present and the cycles and waves that have yet to reach the concluding third act, where the dramatic climax leads to resolution.

We can discern cycles and waves in the past and posit them in the present, but not the outcomes. A great many phenomena follow cyclical patterns, from sunspots to Peter Turchin's 50-year cycle of human history, while others form waves.

Author David Hackett Fischer (The Great Wave: Price Revolutions and the Rhythm of History) described the difference between cycles and waves:

"Cyclical rhythms are fixed and regular. Their periods are highly predictable. Great waves are more variable and less predictable. They differ in duration, magnitude, velocity, and momentum. One great price wave lasted less than ninety years; another continued more than 180 years. The irregularities in individual price movements make them no more (or less) predictable than individual waves in the sea.

Even so, all great waves had important qualities in common. They all shared the same wave-structure. They tended to have the same sequence of development, the same pattern of price relatives, similar movements of wages, rent, interest rates; and the same dangerous volatility in later stages. All major price revolutions in modern history began in periods of prosperity. Each ended in shattering world crises and was followed by periods of recovery and comparative equilibrium."

Examples of waves range from rogue waves in the sea to bond yields / interest rates which arise and decline over periods of time that vary too much to qualify as cycles but match the dynamics of waves described by Fischer. Bond yields have gone from peaks to troughs in less than 20 years to the recent span of about 40 years--at the outer duration boundary of previous interest rate/yield waves.



In other words, the cycles described by historian Peter Turchin (50 year cycles that can generate 100-year, 150-year and 200-year cycles), along with many other cycles--the business cycle, the Kondratieff credit cycle, the Debt Super-Cycle, etc.--are defined not solely by time but by their internal dynamics and measurable qualities. Waves and cycles share many of the same dynamics and are easily confused.

As Fischer observed, waves of human history share characteristics with ocean waves, which can accrete energy and become giant rogue waves that cannot be predicted even as they can be foreseen as recurring phenomena.

I posted a list of dynamics currently accreting in self-reinforcing feedback loops last January:

Catch-20: The 20 Dynamics That Will Shape the Next Decade (1/15/25).

Both waves and cycles tend to follow the dynamics of S-curves in which a trend takes off in a boost phase, matures into a peak and then decays or reverses.



What cannot be discerned are the consequences and outcomes. An economic cycle or wave might culminate in an excess-clearing recession that sets the stage for an ultimately positive rebalancing of risk and debt, or the outcome might be an excess-clearing Depression that lays waste to the entire status quo.

Two cycles have attracted much commentary over the past decade: The Fourth Turning posited by William Strauss and Neil Howe in their 1997 book The Fourth Turning: An American Prophecy (subtitled What the Cycles of History Tell Us About America's Next Rendezvous with Destiny) which laid out an 80-year cycle of four generational turnings (High, Awakening, Unraveling, Crisis) that culminate in a system-changing Fourth Turning.

This 80-year cycle aligns with the nation-changing crises of 1781 (the end of the Revolutionary War and the founding of the United States), 1861 (the start of the Civil War) and 1941 (America's entry into an existential global conflict, World War II). This cycle suggests a nation-changing crisis began around 2021.

Strauss and Howe took pains to note that the outcome of each crisis isn't pre-ordained to be positive. Complacency based on the idea that it will all turn out wonderfully due to the nation's destiny could be fatal.

Peter Turchin and his colleagues have mapped out a 50-year cycle based on data ranging from archeological to financial--or in the case of coin hoards buried in times of crisis, both archeological and financial. Turchin's prediction of a crisis beginning in 2020 drew skepticism which then flipped to recognition when the events of 2020 came to pass.

The previous era of crisis centered around 1970, a period that includes the latter half of the tumultuous 1960s (assassinations, the war in Vietnam) and the world-falling-apart early 1970s, which featured an energy crisis and deep recession, the reuniting of Vietnam by the North, crushing inflation, the resignation of a president who had won re-election by a landslide, a Constitutional crisis and an extended period of domestic terrorism that included hundreds of bombings and the kidnaping of heiress Patty Hearst--an era documented in the book Days of Rage: America's Radical Underground, the FBI, and the Forgotten Age of Revolutionary Violence.

Since I lived through this period, I observed the importance of context when defining the outcome. To those who had benefited from (and grown accustomed to those benefits) the postwar era of 1946 to 1963, the changes in culture and the zeitgeist were dismaying: crew-cuts and college sweaters gave way to long-hairs in hippie garb, music went from Guy Lombardo and Henry Mancini to psychedelic rock, those who chafed under the social and economic limitations of the previous era sought a wider range of opportunities, and the nation that was united by war in the 1940s was shattered by war in the 1960s.

To many in the older generations, this era inspired a desire to return to the good old days of relative stability and conformity to long-established norms. But to those chafing under the limits of social, political and economic hierarchies, this was a period of liberation.

Not all good, by any means, but also not all bad--depending on where you stood.

Which brings us to the present and the cycles and waves that have yet to reach their concluding third act, where the dramatic climax leads to resolution.

Will we get a controlled burn that sets the stage for regrowth, or a conflagration that burns down the entire status quo? Many reckon the present will extend seamlessly into the 2040s, while others see 2026 as the spark igniting a multi-year conflagration.

To the degree that everything from the Global Financial Meltdown in 2008-09 to the present has been artifice masking moral decay and the terminal rot of Anti-Progress, it seems unlikely that we'll be afforded the luxury of another decade to extend the second act of Ultra-Processed pretense and speculative extremes.

We can discern cycles and waves, and the arrival of Act Three, but not the outcomes, as the outcomes depend on our responses to forces in play that may well veer from linear and controllable to nonlinear and uncontrollable, at which point something different from what we planned and expected happens.

An observer on Triskelion is taking the nonlinear side of the what-happens-next bet: Provider One wagers five thousand quatloos that AI will destroy its own Thralls.


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Channeling Napoleon and Chou En-Lai

Where things will stand in three years in unknown. A little humility might serve us well, for it is indeed too soon to tell about a great many things.

Recent events call two quotes to mind, one from Napoleon Bonaparte and one from Chou En-Lai.

Napoleon: "Do you know what amazes me more than anything else? The impotence of force to organize anything."

Chou En-Lai: "It's too soon to tell."

The current backdrop is one of simplistic declarations presented as certainties because these are rewarded by the algorithms. Remarkably, few of those confidently declaring their implicit expertise ever acknowledge the limits of their own knowledge and the limits of the Ultra-Processed "facts" presented by the various interests seeking to control the context, narrative and agenda.

I reckon it fair to say that Napoleon was well-placed to survey the limits of force. That he is reputed to have observed "There are only two powers in the world: the spirit and the sword. In the long run, the sword will always be conquered by the spirit" makes sense in the context of the limits of the sword and other manifestations of force.

The phrase in the long run brings us to Chou En-Lai's "It's too soon to tell." Chou En-Lai (Zhou Enlai) was the People's Republic of China's first foreign minister and Premier, the statesman / diplomat who guided foreign policy while surviving Mao's tumultuous purges.

In the usual telling, while meeting with American officials during President Nixon's February, 1972 visit to China, Zhou was asked (in some tellings by Henry Kissinger, in others by Nixon) what he thought of the French Revolution, which occurred some 180 years earlier in 1789-1793.

Zhou's reply--"It's too soon to tell"--is presented as evidence of China's long game perspective that reflects China's long history and sagacious avoidance of rash judgments.

The real story is different but equally insightful. According to the American diplomat who was present during the famous conversation, the question was posed in a general sense, and since the participants in France's May 1968 general strike had contextualized those events in the language of the French Revolution and the 1871 Commune, Zhou interpreted the question as referring to the May 1968 uprising--a mere three-plus years before.

"It is too soon to tell"--the real story China fact of the day.

This doesn't detract from Zhou's sagacity. Events that are initially characterized by simplistic pronouncements often turn out quite differently from the expectations of those elevating superficialities to grandiose certainties.

I first visited the Shanghai residence of Zhou Enlai in 2000 (photo below) when it was a lightly visited historical site that preserved much of the period's furniture and artifacts--including the battered suitcase Zhou had used on his overseas missions.

Numerous books--most recently, The Party's Interests Come First: The Life of Xi Zhongxun, Father of Xi Jinping--have documented the difficulties faced by loyalists such as Zhou in surviving Mao's mercurial purges and precipitous humiliations of senior officials in his inner circle.

Visiting Zhou's home in Shanghai's leafy French Concession humanizes a historical figure of the sort who who are all too easily turned into abstractions.



The same can be said of entire cultures and nations. What amazes me is the ease with which commentators implicitly claim sufficient expertise about a nation, region or geopolitical puzzle to make grand categorical statements about the situation without actually knowing any people who actually live in those places.

This profound ignorance of actual individuals' experience permeates the simplistic, catastrophically misguided tropes that pass for "policy" and "insight" in an era stripped of nuance and humility about the limits not just of force but of our own knowledge.

I'm amazed that pundits routinely claim sufficient knowledge to render judgments about complex cultures they know little or nothing about. In my experience, knowing a Syrian family, or families from Venezuela--and knowing full well that these individuals may not be representative of the entire culture or nation--offers an essential insight that abstractions and numbers cannot: these are real people being displaced, and real lives being upended or shattered.

Practically everyone is now an expert on China, it seems, yet few of those quick to make blanket statements actually have any Chinese friends who trust them enough to share their own experiences of the Cultural Revolution over a home-cooked meal.

This readiness to take abstractions as expertise should give us pause, because we've seen where this leads: arrogance masking abysmal ignorance and ideology replacing experiential knowledge with simplistic canards that can only generate errors of the most profound variety. Ideology of any stripe is no substitute for knowledge gained from long, careful study and personal experience.

A recent book traces out how supreme confidence in the abstractions of "management" and "statistical analysis" and in the powers of the sword led to the killing fields of Vietnam: McNamara at War: A New History.

We can discern the usual misplaced self-confidence and hubris of "the best and the brightest," of course, but we can also see the subversive weight of sunk costs, as withdrawing from a deployment of force that has already cost the nation credibility, treasure and lives is viewed as sending all the wrong messages of admitting error and weakness. And so the policy remains doing more of what's failed.

The fact that was always overlooked was the leadership's complete ignorance of Vietnam's complex history and culture. Safe and secure in a world of abstractions, it's easy to assume knowledge of abstractions is a satisfactory replacement for real knowledge. By the time this is revealed as catastrophically wrong, it's too late.

What's remarkable is how little humility about the limits of our knowledge is ever expressed by all those making simplistic, ideologically inspired blanket statements. There are uncertainties in what's being presented, and unknowns that are glossed over to project confidence and certainty.

Where things will stand in three years in unknown. A little humility might serve us well, for it is indeed too soon to tell about a great many things. A great many unexpected things can happen in three years.


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