How many people would click "despise FB" and "abandon FB" if those were offered alongside the new "promote for a fee" button?
Just in case you haven't noticed, your Facebook activity may not be reaching the FB audience you enjoyed a few months ago.
Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective.How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”It’s no conspiracy. Facebook acknowledged it as recently as last week:messages now reach, on average, just 15 percent of an account’s fans.In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”
In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans--the whole reason for having a page--because those pages have suddenly stopped working.
Facebook is broken, on purpose, in order to extract more money from users.
NEW VIDEO: CHS and Gordon Long discuss The Constitution in Peril: the erosion of civil liberties and the emergence of a new Police State (25 minutes, 25 slides)
Resistance, Revolution, Liberation: A Model for Positive Change (print $25)
(Kindle eBook $9.95)
We are like passengers on the Titanic ten minutes after its fatal encounter with the iceberg: though our financial system seems unsinkable, its reliance on debt and financialization has already doomed it.We cannot know when the Central State and financial system will destabilize, we only know they will destabilize. We cannot know which of the State’s fast-rising debts and obligations will be renounced; we only know they will be renounced in one fashion or another.
The process of the unsustainable collapsing and a new, more sustainable model emerging is called revolution.Rather than being powerless, we hold the fundamental building blocks of power. We need neither permission nor political change to liberate ourselves. A powerless individual becomes powerful when he renounces the lies and complicity that enable the doomed Status Quo’s dominance.
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