What Would It Take to Spark a Rural/Small-Town Revival?

Recent research supports the idea that this under-the-radar migration is already under way.

The decline of rural regions and small towns is a global phenomenon, and the causes are many but boil down to two primary dynamics:

1. Cities and megalopolises (aggregations of cities, suburbs and exurbs) attract capital, infrastructure, markets and talent, and these are the engines of job creation. People move to cities to find jobs.

The San Francisco Bay Area megalopolis of roughly 8 million people in 9 counties and 101 cities offers an example of this dynamic. The region added over 400,000 new jobs since the 2008-09 Global Financial Crisis and over 1 million additional residents since the early 2000s.

In effect, the region absorbed an entire new city with 400,000 jobs and 1 million residents. Roads and public transport did not expand capacity, and housing construction lagged. As a result, traffic is horrific, homelessness endemic and housing costs are unaffordable to all but the favored few.

Rural / small town regions cannot match these employment opportunities and so people move, reluctantly or enthusiastically, to overcrowded, horrendously costly urban zones to find jobs.

2. Globalization has lowered the cost of agricultural commodities by exposing every locality to globally set prices (supply and demand).

The relatively low cost of fuels has enabled produce from thousands of miles away to be shipped to supermarkets virtually everywhere.

These mega-trends have slashed farming incomes while costs have risen across the board. This squeeze as revenues decline and costs increase has driven even the most diligent and devoted farmers out of business.

What would it take reverse these trends?

1. The price of agricultural commodities and products would have to triple or quadruple, so that farming would become lucrative and attract capital and talent.

Imagine an economy where ambitious people wanted to get into agriculture rather than investment banking. It's a stretch to even imagine this, but if energy suddenly became much more expensive and crop failures globally became the norm due to fungi, plant viruses and pests that can no longer be controlled and adverse weather patterns, this could very rapidly change the price of ag products to the benefit of local producers.

Another potential dynamic is the decline of global trade due to geopolitical issues and domestic politics, i.e. the desire to reshore "strategic industries" such as food production regardless of the higher costs such a trend might cause.

The repudiation of finance as the engine of economic "growth" (or pillage, if we remove the gloves) and the prioritization of real-world production are also trends that could arise as the financial bubbles pop and cannot be reinflated with the usual trickery.

2. Wealthy owners of capital tire of cities and move to small towns, bringing their capital and entrepreneurial drive with them.

There are many historical models in which the spending/investing of wealthy families drives the expansion of local economies. Colonial America and the Roman countryside are two examples of this dynamic.

When capital flows to small towns, jobs are created as the wealthy hire people to serve their needs. These new jobs create new markets for small businesses, and these new opportunities attract new capital.

Some owners of capital are passive owners, collecting rents from afar and spending this income in the local small-town economy. Others are restless entrepreneurial types who will fund new local businesses as a challenge or as an opportunity that's been ignored in the mad rush to sprawling cities.

Both kinds of owners bring new spending and investment.

Wealth enables this class to bring its luxuries and desires with it, and so cultural activities favored by the wealthy get funding they never had before.

Wealthy types follow leaders just like everyone else, and once they hear of wealthy people extolling "the good life" in a small town, they investigate this option in a way they would never have done before.

Thus capital attracts capital, opens market opportunities, increases employment and starts attracting talent which is frustrated by the high costs and competition of the megalopolises.

Why would wealthy owners of capital move from places like Los Angeles, San Francisco, Seattle, Atlanta and New York City to small towns?

Any urban dweller in an overcrowded megalopolis can give you the answer: the traffic is unbearable, homeless is expanding, costs are skyrocketing and so on. The cultural benefits the city offers are increasingly outweighed by the friction, even for the wealthy.

What would cause the trickle of wealthy people leaving cities to swell into a mini-flood? A recession that guts tax revenues would cause cities and counties to raise taxes and fees, many aimed specifically at the rich, while limiting spending on the intractable problems of traffic, homelessness, public education, etc.

Most city dwellers cannot leave for lower cost climes because they need the higher income of city employment and they have a stake in the real estate market via a home they own and a mortgage to pay.

The wealthy, whose income is derived from capital rather than solely labor, have the financial freedom to leave the city but retain much of their income.

If both of these trends manifest, we might see those who can abandoning increasingly unlivable cities for lower cost, safer and more livable small towns.

Recent research supports the idea that this under-the-radar migration is already under way. The Rise of the Rural Creative Class (via Kevin M.) A growing body of research shows that innovative businesses are common in rural areas, and rural innovation gets a boost from the arts.

A series of studies from Tim Wojan and his colleagues at the U.S. Department of Agriculture’s Economic Research Service documents the drivers of rural innovation. Their findings draw on a variety of data sets, including a large-scale survey that compares innovation in urban and rural areas called the Rural Establishment Innovation Survey (REIS). This is based on some 11,000 business establishments with at least five paid employees in tradable industries—that is, sectors that produce goods and services that are or could be traded internationally—in rural (or non-metro) and urban (metro) areas.

The dominance of urban regions in tradable goods and services is visible in this map. We can imagine an economy in which rural / small town areas prosper within their local regions and within the domestic economy in a form of vibrant autarchy, without needing overseas trade as an engine of well-being.

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