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A: Because the packaged foods we eat are designed to trigger the reward centers in our brains, much like crack cocaine. Former FDA director David Kessler recently published his study of this pressing question, The End of Overeating: Taking Control of the Insatiable American Appetite. Here is an excerpt from an interview he gave the Wall Street Journal: WSJ: There is a lot of concern about obesity and children. What is the biggest cause? It is portions that are too large, or the wrong types of food? Correspondent Kevin M. sent in this insightful comment regarding yesterday's entry Housing: the Steeplechase Analogy: One thing I'd like to add however is that the fact that there were 3.75 million more buyers than would have qualified under pre-1994 guidelines understates the scope of the problem. On top of that number were many millions more who were in a position to buy or equity extract with far more mortgage money than would have been the case before 1994. The impact of no-income and stated income loans by themselves have probably been responsible for more underwater homeowners than first time home buyer leniency. Then we can add interest only loans, down payment assistance, low and no down loans for high end buyers and the home-equity-lines-for-everybody program and see that the problem is so much more pervasive than we're being told. The entire mortgage give away was entirely dependent upon perpetually rising house prices. The dissappearance of that inflation is the major cause for the meltdown. That can't be fixed by more bailouts and homeowner credits and subsidies, not the least of which since it was all that juicing of the system that got us into this mess in the first place. The fact that politicians and industry leaders keep hawking more bailouts is de facto evidence that they still don't get it. We're going down for the ride on this one. Thank you, Kevin. The End of Overeating: Taking Control of the Insatiable American Appetite Dark Age Ahead Jane Jacob Coercion Douglas Ruskoff The Limits to Capital, New Edition (an explication of Marx's Capital) Sustainable Energy - Without the Hot Air I Will Bear Witness 1942-1945: A Diary of the Nazi Years The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too The Predators' Ball: The Inside Story of Drexel Burnham and the Rise of the Junk Bond Raiders The Printing Press as an Agent of Change (Volumes 1 and 2 in One) Thank you, JDHines ($10), for your much-appreciated generous contribution to this site. I am greatly honored by your support and readership.Friday Quiz: Why Do We Overeat?
May 1, 2009
Q: Why Do We Overeat?Dr. Kessler: They are getting huge portions of very stimulating foods, hyper-palatable foods. You have huge portions of sugar, fat and salt. Every time they eat those foods it strengthens their neuro-circuitry to eat that food again. It activates them. Once these cues are laid down, and the information is in your brain, it stays there and drives behavior. This isn't a disease. But we've been captured by these stimuli. In the past, it allowed us to survive. Now we have health consequences because it's available 24/7 and we've added the emotional gloss of advertising.
Having been in the mortgage business since the early 1980s, I can testify that all that you wrote today is true, down to the timelines.
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